intermediate
Competitive Intelligence: Mapping the Battlefield
Competitive intelligence is not corporate espionage — it is disciplined, systematic research that turns public signals into strategic advantage. This course teaches you to map competitor positioning, decode their strategy from observable moves, track their product roadmaps, and anticipate their next moves before they make them. Built for executives, analysts, and operators who need an edge.
13 hours 13 modules Certificate included
$99.99
One-time purchase · Lifetime access
$99.99one-time
- Lifetime access
- PDF certificate on completion
- Free first module preview
- All future updates included
What you will learn
- Master core analytical frameworks
- Apply professional intelligence methodologies
- Produce structured intelligence products
- Build practical tradecraft skills
Course modules
2The Boundary: Law, Ethics, Tradecraft
3The Six Signal Classes
4The Competitor Profile
5Positioning: The Map Itself
6Decoding Strategy from Moves
7Product & Pricing Intelligence
8Talent & Organisation Intelligence
9Channels, Customers & Ecosystem
10Indicators & Warning
11War-Gaming & Scenarios
12The CI Function
13Capstone: One Competitor, End to End